AMO DenimBranding
Fall 2024
AMO (the Latin root word for love) Denim is a high-end denim company made by women, for women. The goal of the rebrand was to pay homage to the American denim tradition while balancing timelessness, simplicity, and femininity. The counterform of the A creates a heart as a nod to the goal to make jeans to “live and love in.”