The Jane HotelBranding
Fall 2024
The Jane is a boutique hotel in New York City, with a luxury feel, affordable prices, and a vibrant nightlife. Their mission is to provide an authentic yet affordable NYC hotel experience that introduces guests to the charm, eclecticism, and community the city has to offer. I wanted to focus on the youthful and vibrant attributes, and create a brand system that felt upscale yet unpretentious.