The Poe MuseumBranding
Fall 2023
Established in 1922, The Poe Museum, in my hometown of Richmond, Virginia, aims to “Illuminate Poe for everyone, evermore.” The goal of the rebrand was to give the museum a fresh and modern feel, rich with symbolism. The logo, an abstract representaion of Poe’s iconic expression, is meant to feel alluring and evocative, incorporating the element of lost and found, which is a motif throughout the brand.